While Google's decision to phase out certain attribution models may initially seem disruptive, it presents an opportunity for marketers to explore more dynamic and adaptable measurement tools. As consumer journeys become more complex, a data-driven approach could provide a ...
Web-to-app campaigns present a unique opportunity for brands to drive growth and engagement. Although challenges exist, the potential benefits make it a strategy worth considering for brands looking to leverage the web for app growth. Web-to-App has become a must-have tool for testing web onboardings and deferred deep links.
These updates serve as a call-to-action for all advertisers to harness these new tools for optimized lead generation. The future of digital marketing is here, and it's time to embrace these changes for a more streamlined and effective marketing journey on TikTok...
While change is daunting, the shifts Android is introducing are propelling the ecosystem in the right direction: away from user-level data dependency and toward privacy-forward approaches. Marketers should stay encouraged to prepare for these changes by reducing their reliance on user-level data and embracing aggregated insights.
Apple's App Tracking Transparency (ATT) policy changes were introduced with the rollout of iOS 14.5 and had significant implications for digital advertising. These changes affect the way Google reports and measures conversion information for ads served on iOS 14.5+ traffic...
Web-to-app SKAN conversions can be useful, however, it’s not a change that I expect to have a major impact. They are interesting for advertisers with a bigger presence on the web, because it allows them to track user activity that starts on the web and ends up in the app in Apple’s Safari browser.
Launching Paid UA campaigns is not something that ChatGPT can do for you. Yes, we can help with copy, but if you expect to achieve incredible returns through some magic prompts, you're going to need a lot of luck. If you're one of those who truly believe that ChatGPT can act as an Acquisition/Paid UA team ...
Knowing how to optimize your campaigns is important. And it matters a lot. But unfortunately, it's not everything. If you want to take your Paid UA campaigns to the next level, you have two options. Trust in luck. It works about 1 out of 100 times. Or get the basics under control and then start optimizing your campaigns.
Google Ads tests privacy-focused interest-based advertising and shows promise with reduced ad spend and minimal impact on conversion rates. Google's interest-based audience solutions experiment, which uses privacy-preserving signals, demonstrated mixed results compared to third-party cookies.
We've had the pleasure of working with numerous clients across various industries. Recently, a significant and unexpected change to Meta's (formerly Facebook) location targeting feature caught our attention. This update has left many clients wondering how it might affect their advertising campaigns.
