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So far Anna has created 6 blog entries.

“It’s not you, it’s me”, or how to figure out if a decline in UA performance is caused by an in-app or a marketing problem

2022-01-13T18:47:10+00:00

Figuring out why the UA efforts are not as profitable as before is all about being curious and finding the right baseline and comparison point. And after all, whatever the reason for the decline, it is best if marketing & product work together to solve the issue!

“It’s not you, it’s me”, or how to figure out if a decline in UA performance is caused by an in-app or a marketing problem2022-01-13T18:47:10+00:00

The Hidden Risks of In-housing

2022-01-13T08:38:41+00:00

In-housing or outsourcing? It's one of the biggest questions in marketing and more brands are discussing whether to hire in-house employees or to outsource marketing work to digital marketing agencies. Outsourcing has been growing through the years, shaping how...

The Hidden Risks of In-housing2022-01-13T08:38:41+00:00

How to access Facebook granular data for Android through Google Install Referrer API

2022-01-09T18:12:16+00:00

Facebook announced, starting from October 29, 2021, user-level attribution data (raw data) of users who install an app through a Facebook ad after this date will be restricted as a result of Facebook depreciating its Advanced Mobile Measurement (AMM) program. 

How to access Facebook granular data for Android through Google Install Referrer API2022-01-09T18:12:16+00:00

These 6 rules will help you master campaign naming conventions

2022-01-10T08:35:19+00:00

Campaign naming convention refers to the name you give your campaign in your advertising account. It's a crucial part of data analysis and optimization, it can make your life way easier or complicate it. These 6 rules will help you master campaign naming conventions!

These 6 rules will help you master campaign naming conventions2022-01-10T08:35:19+00:00

Common Google Ads Mistakes Your Agency Makes

2021-12-16T08:58:37+00:00

You probably already know about Google Ads. They’re the big rectangles we all see at the top and sides of search results. But, do you know whether your agency is making the correct decisions when it comes to these ads? Let's review now the most common Google Ads Mistakes!

Common Google Ads Mistakes Your Agency Makes2021-12-16T08:58:37+00:00

How to push down those Facebook Ads CPMs

2021-12-14T09:58:08+00:00

If you have been seeing a rise in your Facebook ad’s CPM rates over the past couple of months, you are not alone. There is a lot of talk about this increase in costs in the ad community. So let's see how to push down Facebook ads CPMs.

How to push down those Facebook Ads CPMs2021-12-14T09:58:08+00:00
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