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So far Anna has created 26 blog entries.

Deep Linking for Dummies

2022-05-11T16:21:18+00:00

Deep linking is a term often associated with improving user experience and re-engaging consumers. But what exactly are deep links? To put it simply, deep links are URLs that take you to a specific page of a mobile app. Deep links can be planted just about anywhere...

Deep Linking for Dummies2022-05-11T16:21:18+00:00

The rise of Android Advertising

2022-05-10T16:36:15+00:00

As consumer privacy continues to improve, Android remains in the corner of advertisers, and it’s time we begin to embrace them. Mobile marketers can no longer depend solely on iOS for user acquisition. There are plenty of ways that businesses can leverage Android to increase UA.

The rise of Android Advertising2022-05-10T16:36:15+00:00

How To Build A Successful App User Acquisition Strategy?

2022-05-04T14:33:33+00:00

How To Build A Successful App User Acquisition Strategy? The key to proper strategy building is constant hypothesis testing and proper budgeting. We recommend choosing multiple channels and scaling success in a timely manner. Don’t be afraid to experiment and don’t forget to monitor your competitors. 

How To Build A Successful App User Acquisition Strategy?2022-05-04T14:33:33+00:00

Cohort Reports with iOS14 changes

2022-05-03T11:45:35+00:00

The changes brought about by the rollout of iOS 14.5+ have altered marketing strategies, but they have not been as severe for user acquisition or retention as many people predicted, at least for brands spending 7-figure on advertising budgets.

Cohort Reports with iOS14 changes2022-05-03T11:45:35+00:00

Facebook and Google Bidding Strategies: When & How to Use Them

2022-04-07T13:16:04+00:00

When it comes to choosing a bidding strategy for your Facebook or Google ad campaigns, the options can seem rather confusing. Why do some ad campaigns burn through their budget so quickly, while others can’t seem to spend anything?

Facebook and Google Bidding Strategies: When & How to Use Them2022-04-07T13:16:04+00:00

How we lowered our Client’s CPIs with TikTok’s new App Profile Feature

2022-04-06T16:32:53+00:00

TikTok has recently launched a new feature called App Profile and, as your TikTok experts, we would like to introduce you to it and analyze its impact on performance. First, let’s identify TikTok’s new App Profile Feature. You will find it in the ad section of TikTok inside the app in the App Profile segment. You can edit most things...

How we lowered our Client’s CPIs with TikTok’s new App Profile Feature2022-04-06T16:32:53+00:00

The top 6 things your marketing team may be missing

2022-04-04T12:43:49+00:00

There are so many moving parts when it comes to marketing, and it’s difficult to keep track of each of them. As your brand evolves, your focus might be on what the next steps look like and how you can drive more sales from a new product...

The top 6 things your marketing team may be missing2022-04-04T12:43:49+00:00

New TikTok Auto Targeting feature: what is its impact?

2022-05-16T10:30:39+00:00

TikTok released a new targeting option in its ad set setup. We are talking about the Automatic Targeting feature, and of course, we got our hands dirty and tested it out in some of our client’s accounts. So, what’s this about? It’s giving the algorithm the freedom to automatically show our ads to what it considers “relevant users”...

New TikTok Auto Targeting feature: what is its impact?2022-05-16T10:30:39+00:00

To MMP or not to MMP? Mobile Attribution after iOS14

2022-04-06T16:27:11+00:00

A mobile measurement partner or MMP is a tool that helps app businesses measure the performance of their advertising campaigns from every angle. In short, it attributes a newly acquired user to an ad channel, campaign, and beyond. Let's compare how MMPs work before and after iOS 14 changes, as this is important to understand the effects of iOS 14 on MMPs.

To MMP or not to MMP? Mobile Attribution after iOS142022-04-06T16:27:11+00:00

How much should you spend on the first-ever UA campaign for a new app?

2022-03-25T17:17:12+00:00

The thrill of trying out something new, waiting for the first batch of metrics, reading the first-ever reviews - validating app concepts is exciting and extremely interesting. Usually, you get that first batch of users into your new shiny concept via user acquisition (UA)...

How much should you spend on the first-ever UA campaign for a new app?2022-03-25T17:17:12+00:00
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