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So far Anna has created 71 blog entries.

How to Measure Apple CPP?

2022-11-30T09:15:47+00:00

Apple’s iOS 15 provided some new tools for marketers. Custom Product Pages (CPP) let you create multiple versions of your App Store product page for your ad campaigns. That means you can make your app store landing pages more relevant to your audience, which is key to conversions and app installs.

How to Measure Apple CPP?2022-11-30T09:15:47+00:00

What are Google app campaigns? How to Set Up and Optimize Google App Campaigns

2022-11-21T18:54:26+00:00

How to Set Up and Optimize Google App Campaigns Your new mobile app is getting outstanding reviews. You know it's not extensively utilized, so you must promote it to boost downloads and engagement. There are several strategies to promote your new program.

What are Google app campaigns? How to Set Up and Optimize Google App Campaigns2022-11-21T18:54:26+00:00

Mobile App vs. Web3 ads – with Andre Kempe

2022-11-29T10:24:23+00:00

Today’s Topics Include: the current state of the in-app advertising, what is web 3.0, what is web3 advertising, what’s coming for web3 ads, what bugs Andre about the app industry. Mobile App vs. Web3 ads with Andre Kempe, Founder at Admiral Media & Admiral Studio...

Mobile App vs. Web3 ads – with Andre Kempe2022-11-29T10:24:23+00:00

What will the cost of Pinterest ads be in 2023?

2022-11-21T18:40:38+00:00

How much do Pinterest ads cost in 2023? Pinterest is an idea discovery, curation, and sharing platform that combines elements of a search engine with a social network. Ads on Pinterest allow companies to market their wares to Pinterest users. Promoted pins are another name for Pinterest ads.

What will the cost of Pinterest ads be in 2023?2022-11-21T18:40:38+00:00

Marketing Mix Modeling (MMM) For Dummies

2022-11-17T13:38:02+00:00

How do you know which marketing activities are driving sales? Marketing Mix Modeling (MMM) can answer that question. It looks at how marketing efforts influenced business results in the past, so you can make better decisions when spending marketing budgets in the future. 

Marketing Mix Modeling (MMM) For Dummies2022-11-17T13:38:02+00:00

Success Stories: TikTok for Business – with Petit BamBou

2022-11-22T07:28:15+00:00

The campaign achieved solid results for Petit BamBou. When the results from this specific campaign strategy were compared against previous campaigns, the brand saw a 36% decrease in cost-per-acquisition, a 59% increase in installs and 106% increase in conversion rate.

Success Stories: TikTok for Business – with Petit BamBou2022-11-22T07:28:15+00:00

How to use blockchain data to run targeted ads for web 3 – with Tobias Boerner

2022-11-16T12:56:41+00:00

Our guest today is Tobias Boerner. Tobias is the Co-Founder at Wallet Ads, Appic and Admiral Studio. In today’s episode, we talk about Wallet ads, and how users’ history on the blockchain allows hyper-targeting of ads to them on web 3.

How to use blockchain data to run targeted ads for web 3 – with Tobias Boerner2022-11-16T12:56:41+00:00

App Subscriptions Best Practices – with Tobias Boerner

2022-11-16T12:41:51+00:00

It all started with video and audio streaming services but then it turned out that the model works for so many other apps. But popularity doesn’t necessarily mean that app brands actually know how to make the most of it. Today, we have Tobias Boerner talking about the best practices for App Subscriptions.

App Subscriptions Best Practices – with Tobias Boerner2022-11-16T12:41:51+00:00

Mitigating Marketing Risks when Scaling – with Andre Kempe

2022-11-16T12:08:32+00:00

How do you stay on top of risks when a client’s campaign is rapidly scaling? According to today’s guest, it’s not always about hiring more people. Plus, insights on emerging channels, like TikTok. André Kempe is the founder of Admiral Media, a performance app marketing agency...

Mitigating Marketing Risks when Scaling – with Andre Kempe2022-11-16T12:08:32+00:00

TikTok Audiences – with Andre Kempe

2022-11-16T11:27:11+00:00

The story of early adoption by teenagers of YouTube, Instagram, and Snapchat repeats itself with TikTok. Ask anybody on the street “Who is using TikTok?” and they would reply “Of course teens!”. The thing is – it is not a necessary truth, in fact, the platform has not been solely used by Gen Z.

TikTok Audiences – with Andre Kempe2022-11-16T11:27:11+00:00
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