Along with a good product, a good pricing strategy, and proper distribution, you must have an effective advertising budget to achieve your company’s growth goals. But many companies fail in this area because they make mistakes one after another – wasting advertising budget. Advertising is an important aspect of any company’s strategy. It is the only way to let your customers know about your product. However, planning and allocating advertising budgets isn’t an easy job and marketers make a lot of mistakes that waste their budgets, which sets them short of achieving their targets.
Reddit is long in the tooth when it comes to its existence as a social media platform. The company was founded in 2005 by Steve Huffman, Aaron Swartz, and Alexis Ohanian. Huffman remains the CEO till today, which is an impressive 16 years at the helm of a social news platform that in recent years has seen some incredibly impressive growth.
With the rise in technology and its use in advertising, performance marketing has been changing rapidly over the last few years. However, it’s not as easy as opening a Facebook campaign or just boosting one of your posts anymore. Nowadays, marketers need to tweak their strategies over and over again, In order to stay ahead of the competition and the changes happening in the industry. But what are these changes? Will your performance marketing strategy survive in 2021? How to really change your plans and survive? Well, this is the subject of this article. Let’s get started!
Apple announced they will be stripping Facebook, Google, and Twitter of their status as self-attributing networks in the next version of iOS. With this change, advertisers will be able to opt in to get copies of the winning postbacks via SKAN, Apple’s privacy-preserving attribution API for iOS 14 and above. Developers and their measurement partners have been eagerly requesting this capability for a while and here is Apple giving them what they want.
Tiktok is without a doubt one of the most popular social media apps. Between all the different types of videos and live streaming, you will always find something to watch on Tiktok. But how much do you really know about the TikTok app?
TikTok has introduced some great new features for businesses looking to advertise on the platform. Here, we break down what these new formats are and how they can help refresh your marketing strategy.