Slide Case Study

SLIDE is a South Korean video dating app that changes your first-date frustrations into real connections and instant chemistry. You can explore video profiles, go on first dates via video calls at your fingertips, and find that chemistry before dating in real life.

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Meet Himalaya,

a great team that offers short actionable audio courses from Elon Musk, Malcolm Gladwell, Arianna Huffington, Bryan Cranston, Seth Godin and more, straight to your ears via their mobile app or web platform.

Himalaya wanted to scale their user acquisition and expand by advertising both their mobile app and their web platform across the US, LATAM and Chinese speaking people outside of mainland China. We were aiming to reach users in 3 main languages, English, Spanish, and Chinese (traditional and simplified).

When Sandra Wu, Director of Performance Marketing at Himalaya reached out to us, we quickly identified massive opportunities for growth. Usually, clients ask us to help them when they feel they reached some ceiling or want to challenge their existing setup.

Admiral Media excels in bringing apps onto the world stage due to our in-depth knowledge in international performance marketing. As well, with big-scale apps, the growth that we can achieve typically means an additional million users or revenue for the business. Here’s what we did and how we helped Himalaya to scale their business to a new level.

Product is king, marketing is queen

No matter what stage your company is at, as long as you have a great product, we can take care of the rest. We believe the key to success is having a great product, a good technical setup, and effective creative testing. Once we help you establish all three, you’ll be poised to succeed.

With the above in mind, we proceeded to build a great foundation for Himalaya. We analyzed and improved the growth stack by starting and optimizing Google, Facebook, and Snapchat ads. Afterwards, we built a well-oiled machine for creative testing.

“Admiral is one of the few partners I met in my career who are literally no bullshit. We share a common value to fail fast, but learn faster which was key with IOS14 arriving and the mobile industry-changing”.
Vincent Adorian

Head of Performance Marketing, Tier

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