It is recommended to start your mobile app marketing activities before launching a product. This stage is meant for product visibility and brand awareness. How can you target users for discovering your mobile app? This is something every app developer needs to consider from the start.

Before you start the awareness stage, you must have a complete understanding of your brand positioning and messaging. The values and purpose of a brand help it to resonate with its customers instead of individual product features. A thorough explanation of the position of a brand helps the user to interact with the product at a deeper level. 

It is mandatory to do detailed market research before you develop your app. It is in vain to develop an app that provides a solution to a problem that already has its solution available in the market. But you also need to spend time considering how you will market the app, and which channels will help you reach your audience.