DO'S & DON’TS
- Vertical Videos have better performance 2:3, 9:16
- Include sound and in case voice includes text with key messages
- Use emojis and it’s great to get attention
- Title: First 40/100 characters are what usually show ups in feeds
- Description: First 50/500 characters are what people normally see when they click on the pin
- Look for different Keywords: Specific and Broad
- Some cases of extreme Before/After would be rejected.