Why A/B testing on TikTok is wasting your money?

2022-06-10T08:05:50+00:00

Digital marketers are constantly striving to create the perfect ad. A/B testing provides marketers with a framework to systematically identify copy and creatives that resonate with target audiences. But is A/B testing on TikTok wasting your money, and how does it compare to Facebook A/B testing?