Why Apple Custom Product Pages are NOT A/B tests: Here’s what you need to know

2023-01-12T15:39:30+00:00

Custom Product Pages are still early and will likely improve over time, especially when they will be more equally distributed to users in the future. As of today, they're an exciting opportunity to promote specific features or to differentiate audiences for an app. However, they’re not an automatic win ‘just because’ they’re customized...