Is LTV still relevant in the post-iOS 14 world?

2022-03-25T17:17:57+00:00

For many years, LTV has quietly yet consistently sat on the throne of the metrics used by advertisers all over the ecosystem to decide on how effective their advertising is and how to allocate budgets properly to maximize returns and keep...

Is LTV still relevant in the post-iOS 14 world?2022-03-25T17:17:57+00:00

Apple’s iOS 15 Custom Product Pages Guide

2022-05-16T10:47:09+00:00

Apple recently announced several significant updates related to the App Store during WWDC21. There were some significant tweaks for App Store Optimization, and the most important announcement was the launch of custom product pages.

Apple’s iOS 15 Custom Product Pages Guide2022-05-16T10:47:09+00:00
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