CPP Archives - Admiral Media

Why Apple Custom Product Pages are NOT A/B tests: Here’s what you need to know

Anna2023-01-12T15:39:30+00:00

Custom Product Pages are still early and will likely improve over time, especially when they will be more equally distributed to users in the future. As of today, they're an exciting opportunity to promote specific features or to differentiate audiences for an app. However, they’re not an automatic win ‘just because’ they’re customized...

Why Apple Custom Product Pages are NOT A/B tests: Here’s what you need to knowAnna2023-01-12T15:39:30+00:00

How to Measure Apple CPP?

Anna2022-11-30T09:15:47+00:00

Apple’s iOS 15 provided some new tools for marketers. Custom Product Pages (CPP) let you create multiple versions of your App Store product page for your ad campaigns. That means you can make your app store landing pages more relevant to your audience, which is key to conversions and app installs.

How to Measure Apple CPP?Anna2022-11-30T09:15:47+00:00

How to Make the Most of Apple’s Custom Product Pages

Anna2022-10-21T14:25:33+00:00

Apple's Custom Product Page is an entry point to more downloads. After Apple’s IOS 14 update, many marketers feared it was the end for customization. However, custom product pages are one of the few new weapons marketers can add to their arsenal in 2022.

How to Make the Most of Apple’s Custom Product PagesAnna2022-10-21T14:25:33+00:00