Click-Through vs. View-Through Attribution: Which Is Best?

2022-12-30T10:49:14+00:00

How do you attribute conversions in a world with so many channels? It’s a challenge that every marketer faces. If you can’t get an accurate picture of what’s driving conversions, it’s impossible to make the right calls when it comes to budget allocation. The two main attribution models are click-through and view-through attribution.