Opinion: What Does Elon’s Takeover Mean for Advertisers?

2023-01-20T12:46:00+00:00

As an ad channel, Twitter has always had its ups and downs. After the takeover, there are still benefits and risks in using the platform in your marketing mix. Elon Musk is a successful businessman. And like other social media platforms, Twitter relies on ad revenue. It’s highly unlikely that he will do anything that risks 90%...