What is Meta’s Aggregated Event Measurement (AEM) and how to use it

2022-09-13T13:00:30+00:00

Meta has released their Aggregated Event Measurement protocol in response to Apple’s iOS 14.5 update, helping advertisers accumulate more data for their ad campaigns. It's a way for you to see how your site is performing across the board—not just on one or two devices.

What is Meta’s Aggregated Event Measurement (AEM) and how to use it2022-09-13T13:00:30+00:00

How to push down those Facebook Ads CPMs

2022-03-25T17:19:49+00:00

If you have been seeing a rise in your Facebook ad’s CPM rates over the past couple of months, you are not alone. There is a lot of talk about this increase in costs in the ad community. So let's see how to push down Facebook ads CPMs.

How to push down those Facebook Ads CPMs2022-03-25T17:19:49+00:00

Facebook vs Pinterest: why smaller is sometimes bigger

2022-06-25T07:38:03+00:00

If you use Facebook Ads for your business, you must have noticed that recently it has become not so effective and getting expensive day after day, which got advertisers thinking about new ways to approach ad channels to achieve diversification and decrease costs while growing.

Facebook vs Pinterest: why smaller is sometimes bigger2022-06-25T07:38:03+00:00
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