How to access Facebook granular data for Android through Google Install Referrer API

2022-03-25T17:19:23+00:00

Facebook announced, starting from October 29, 2021, user-level attribution data (raw data) of users who install an app through a Facebook ad after this date will be restricted as a result of Facebook depreciating its Advanced Mobile Measurement (AMM) program. 

How to access Facebook granular data for Android through Google Install Referrer API2022-03-25T17:19:23+00:00

When privacy goes corporate: How iOS14 changes are hurting small businesses

2022-03-25T17:20:14+00:00

In this article, we talk about the potential impact of Apple’s new policy and how iOS14 changes are hurting small businesses. These iOS14 changes are a good step to ensure users’ privacy, and we all agree. Big companies are able to spend big. But that means that they’ll eventually increase...

When privacy goes corporate: How iOS14 changes are hurting small businesses2022-03-25T17:20:14+00:00

App Marketing: The perfect combination of Art & Science

2022-03-25T17:20:21+00:00

In July 2008, Apple launched the App Store, and it only took three months for Google to follow suit by launching the Google Play Store. Apps became a gateway, a destination, a place where users can consume content, purchase goods (digital or physical)...

App Marketing: The perfect combination of Art & Science2022-03-25T17:20:21+00:00

4 mistakes will waste your advertising budget

2022-06-25T07:41:04+00:00

Along with a good product, a good pricing strategy, and proper distribution, you must have an effective advertising budget to achieve your company's growth goals. But many companies fail in this area because they make mistakes one after another - wasting advertising budget.

4 mistakes will waste your advertising budget2022-06-25T07:41:04+00:00

Dive into Reddit for performance

2022-03-25T17:20:49+00:00

Reddit is long in the tooth when it comes to its existence as a social media platform. The Reddit company was founded in 2005 by Steve Huffman, Aaron Swartz, and Alexis Ohanian. Huffman remains the CEO till today, which is an impressive 16 years...

Dive into Reddit for performance2022-03-25T17:20:49+00:00

Will your performance marketing plans survive 2021

2022-03-25T17:20:55+00:00

With the rise in technology and its use in advertising, performance marketing has been changing rapidly over the last few years. However, it's not as easy as opening a Facebook campaign or just boosting one of your posts anymore...

Will your performance marketing plans survive 20212022-03-25T17:20:55+00:00

New TikTok Ads to boost performance!

2022-08-24T13:48:48+00:00

TikTok has introduced some great new features for businesses looking to advertise on the platform. Here, we break down what these new formats are and how they can help refresh your marketing strategy.

New TikTok Ads to boost performance!2022-08-24T13:48:48+00:00

How to scale e-commerce with Pinterest Ads

2022-08-24T13:42:13+00:00

Pinterest is taking steps to make it easier for businesses of all sizes to be able to advertise for performance, retailers to get back to business with a pure online new experience as 97% of top searches on Pinterest are...

How to scale e-commerce with Pinterest Ads2022-08-24T13:42:13+00:00

TikTok as a marketing tool – here and now!

2022-08-15T15:21:33+00:00

Following up on our previous analysis of the efficiency of TikTok ads, we are ready to share some new and promising data from the last 30 days from one of our clients from the nutrition sector. TikTok as a marketing tool!

TikTok as a marketing tool – here and now!2022-08-15T15:21:33+00:00
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