To MMP or not to MMP? Mobile Attribution after iOS14

2022-05-21T14:17:16+00:00

A mobile measurement partner or MMP is a tool that helps app businesses measure the performance of their advertising campaigns from every angle. In short, it attributes a newly acquired user to an ad channel, campaign, and beyond. Let's compare how MMPs work before and after iOS 14 changes, as this is important to understand the effects of iOS 14 on MMPs.

To MMP or not to MMP? Mobile Attribution after iOS142022-05-21T14:17:16+00:00

When privacy goes corporate: How iOS14 changes are hurting small businesses

2022-03-25T17:20:14+00:00

In this article, we talk about the potential impact of Apple’s new policy and how iOS14 changes are hurting small businesses. These iOS14 changes are a good step to ensure users’ privacy, and we all agree. Big companies are able to spend big. But that means that they’ll eventually increase...

When privacy goes corporate: How iOS14 changes are hurting small businesses2022-03-25T17:20:14+00:00

The SKAdnetwork map – All iOS14 questions answered

2022-03-25T17:22:45+00:00

Apple's iOS 14 is changing the advertising industry once and for all. The SKAdnetwork master map to answer all your iOS14 questions. Does Facebook use View Through attribution and how does Google track and report your app campaigns?

The SKAdnetwork map – All iOS14 questions answered2022-03-25T17:22:45+00:00
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