Is LTV still relevant in the post-iOS 14 world?

2022-08-05T09:39:30+00:00

For many years, LTV has quietly yet consistently sat on the throne of the metrics used by advertisers all over the ecosystem to decide on how effective their advertising is and how to allocate budgets properly to maximize returns and keep...

Is LTV still relevant in the post-iOS 14 world?2022-08-05T09:39:30+00:00

When privacy goes corporate: How iOS14 changes are hurting small businesses

2022-03-25T17:20:14+00:00

In this article, we talk about the potential impact of Apple’s new policy and how iOS14 changes are hurting small businesses. These iOS14 changes are a good step to ensure users’ privacy, and we all agree. Big companies are able to spend big. But that means that they’ll eventually increase...

When privacy goes corporate: How iOS14 changes are hurting small businesses2022-03-25T17:20:14+00:00
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