Marketing Mix Modelling – Part 2


Marketers and data scientists alike laugh in the face of such philosophical pessimism. That’s because, with sophisticated marketing mix modeling, predicting the future is what marketing professionals try to do. And, in 2023, with access to vast amounts of data and...

Marketing Mix Modelling – Part 22023-03-25T07:59:04+00:00

Marketing Or Media Mix Modeling (MMM) For Dummies


How do you know which marketing activities are driving sales? Marketing Mix Modeling (MMM) can answer that question. It looks at how marketing efforts influenced business results in the past, so you can make better decisions when spending marketing budgets in the future. 

Marketing Or Media Mix Modeling (MMM) For Dummies2023-03-21T07:27:11+00:00
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