Choosing an MMP – Which app tracking solution is the best for you?

2022-10-27T14:38:46+00:00

Have you been wondering which app tracking is the best for you & which is the best for a larger corporation? Learn from Stephan Goetze, who will introduce his analysis of 3 different #tracking & #deeplinking partners for mobile #apps. We will look into technical basics...

Choosing an MMP – Which app tracking solution is the best for you?2022-10-27T14:38:46+00:00

To MMP or not to MMP? Mobile Attribution after iOS14

2022-08-05T09:42:02+00:00

A mobile measurement partner or MMP is a tool that helps app businesses measure the performance of their advertising campaigns from every angle. In short, it attributes a newly acquired user to an ad channel, campaign, and beyond. Let's compare how MMPs work before and after iOS 14 changes, as this is important to understand the effects of iOS 14 on MMPs.

To MMP or not to MMP? Mobile Attribution after iOS142022-08-05T09:42:02+00:00
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