Why do 20% of your ad creatives generate 80% of your results?

2022-03-25T17:17:20+00:00

We all know that 80% of the effects are created by 20% of the causes. The 80-20 rule, or the Pareto Principle, is an aphorism that asserts that 80% of outcomes (or outputs) result from 20% of all causes (or inputs) for any given event. But, why...