New TikTok Auto Targeting feature: what is its impact?

2022-05-16T10:30:39+00:00

TikTok released a new targeting option in its ad set setup. We are talking about the Automatic Targeting feature, and of course, we got our hands dirty and tested it out in some of our client’s accounts. So, what’s this about? It’s giving the algorithm the freedom to automatically show our ads to what it considers “relevant users”...