“It’s not you, it’s me”, or how to figure out if a decline in UA performance is caused by an in-app or a marketing problem

2022-01-13T18:47:10+00:00

Figuring out why the UA efforts are not as profitable as before is all about being curious and finding the right baseline and comparison point. And after all, whatever the reason for the decline, it is best if marketing & product work together to solve the issue!