Facebook Ad Specs and Sizes Guide
App Marketing & User Acquisition need fantastic creatives and a lot of knowledge about each paid social channel. Find some handy overview here.
CREATIVE SPECS
Images
- Ratio: 1.91:1 to 4:5 (square, landscape, and 4:5)
- File type: JPG or PNG
- Recommended resolution: at least 1,080px x 1,080px
Videos
- 9:16 to 16:9 (including 1:1 and 4.5)
- Resolution: Upload the highest-resolution that meets file size and ratio limits.
- File type(recommended) : MP4, MOV, GIF
- Video file size: 4 GB max
- Length: recommended max 15 seconds
Info
- Creatives that consist of more than 20% text may experience reduced delivery.
- Primary Text: 125 characters where you want to get the user’s attention and explain what you do and why they have to choose you. Also include CTAs if possible.
- Pinterest vs Facebook
DO’S AND DONTS
Do’s
- Combine all formats to get the best performance
- Use emojis in the copy
- Use strong CTAs that go with the creative
Dont’s
- You want users to read the copy all at once
- Avoid spelling mistakes and be clear, don’t extend too much
