How we scaled Inshallah into the French Market using AI
About INSHALLAH
Inshallah is a dating app for the Muslim community with over 5M users all over the world. Their team, after triumphing in the US, embarked on introducing their paid ads to France.
CHALLENGE
Recognizing the unique dynamics of the French market we faced the challenge of understanding and appealing to a distinct customer base with different motivations and needs.
A crucial aspect was translating creative content into French, necessitating a strategic realignment of resources.
OUR STRATEGIC APPROACH
We understood the importance of a strong plan, so we chose to leverage user-generated content (UGC) in our strategy, which had already worked very well in other markets historically.
With the help of AI, we reused successful ads from previous campaigns in the US, to smoothly introduce them to the French market. We were able to effectively localize and adjust the proven copies and actual video creatives.
The Process
The process of turning a single video, originally recorded in English to French, took less than 30 minutes. This was not possible in the past.
Lip sync adaptation
HeyGen - Video Translate.
- This platform translates and clones the voice of any input video.
- How? At least 30 seconds of footage + Drag and drop, and presto! It’s done.
Copies adaptation
ChatGPT
- This allowed us to enhance the translation of textual content.
- How? Provided original text and limitations (character count and message meaning prioritization)
Here’s how it went:
We initiated a comprehensive test within the French market on Facebook Ads.
The ad set featured two distinct UGC creatives:
Ad#2 features a US native creator whose voice have been cloned and speech translated into french.
Lip sync was also matching her speech with the help of AI tools.
Remarkably, approximately 75% of the total ad set spend was allocated to the AI-translated creative, with an additional 22% directed towards the native French UGC creative. Key metrics like CTR & CPC + CPI & ROAS, all favored our AI-translated creative.
HEAD TO HEAD
(TESTING PERIOD - 10 DAYS)
Ad#1 – Native French creator
23%
25%
€2.52
Ad#2 – Admiral AI creative
77%
75%
15%
CONCLUSION:
Leveraging AI and UGC in our strategy led us to achieve outstanding results in the Inshallah launch for the French market. AI translated content worked exceptionally well, helping us to optimize available resources while still being able to meet Inshallah’s goals.
This case study not only showcases our agency’s expertise but also serves as a valuable resource for those seeking insights on how to successfully leverage AI in today’s User Acquisition world and the dynamic industry of mobile app advertising.
