From First Click to Perfect Match: Scaling ROAS and lowering CPI
In a game-changing partnership, PURE Dating, with Admiral Media and Moloco, slashed their CPI and skyrocketed their D7 ROAS, all while outperforming the competition on a tighter budget.
ABOUT PURE DATING APP
In the expansive realm of digital dating, PURE stands out. It’s more than just swipes and matches. It’s about honest connections, respect, and seeking passions without judgment.
Yet, even a standout app like PURE faces challenges in the saturated market of app advertising.
DATING
OUR CHALLENGE
PURE Dating aimed to acquire users beyond walled gardens, targeting a competitive CPI and a high D7 ROAS for its US Android campaigns.
CHALLENGING OUR CURRENT SETUP
We introduced Moloco’s DSP to test its efficacy against an established Self-Attributing Network (SAN). By allocating distinct budgets to each and tailoring ads to specific platform needs, they aimed to determine the most efficient and impactful ad platform.
OUR SOLUTION
We employed Moloco for user acquisition, to test against a Self-Attributing Network, utilizing uniquely tailored ads for each platform.
OUR RESULTS
Moloco notably outperformed the SAN, achieving a CPI of $2.44 (four times lower than the SAN’s $9.43) and surpassing D7 ROAS goals. This led to expanded market launches due to the outstanding performance.
WEEEK ON WEEK DEVELOPMENT
WHAT DOES OUR EXPERT SAY?
“Leveraging Moloco’s innovative ad network, we didn’t just hit our short-term KPIs – we exceeded them, paving the way for a highly effective and cost-efficient user acquisition strategy. The results speak for themselves: lower CPI, higher D7 ROAS, and an enriched user base for PURE. I believe it’s a testament to what a focused, data-driven approach together with the right partners can accomplish”
