![The importance of ASO in paid UA campaigns](https://b2210413.smushcdn.com/2210413/wp-content/uploads/2023/04/The-duo-of-ASO-and-Paid-UA-1.jpg?lossy=2&strip=1&webp=1)
The importance of ASO in paid UA campaigns
It makes no sense for ASO and Paid UA to be seen as separate entities or as two teams that do not work together – under the same and combined strategy. Furthermore, another key point to take away is that Acquisition cannot be looked at in silos, understanding (and worrying) about specific channels.