Google Consent Mode v2: A new course in marketing user privacy?
January 29, 2024
Introduction to Google Consent Mode v2: The Update and What It Means The launch of Google Consent Mode v2 represents a major moment in our
Introduction to Google Consent Mode v2: The Update and What It Means The launch of Google Consent Mode v2 represents a major moment in our
In the rapidly evolving world of digital advertising, mastering platforms like Google’s and features like Performance Max (pMax) is crucial. But what do you do
TikTok, a platform primarily known for its viral video content, appears to be taking a stride into the search world by experimenting with a feature
If you missed the recent “Winning user acquisition techniques for subscription apps” webinar featuring our Performance Marketing Director, Pablo Perez, then you’ve missed an enlightening
Google Marketing Live 2023 has brought about a revolutionary transformation in the realm of digital marketing, showcasing the incredible potential of AI-powered solutions in driving business growth and profitability. Here at Admiral Media, we are excited to share the latest features…
While Google’s decision to phase out certain attribution models may initially seem disruptive, it presents an opportunity for marketers to explore more dynamic and adaptable measurement tools. As consumer journeys become more complex, a data-driven approach could provide a …
While change is daunting, the shifts Android is introducing are propelling the ecosystem in the right direction: away from user-level data dependency and toward privacy-forward approaches. Marketers should stay encouraged to prepare for these changes by reducing their reliance on user-level data and embracing aggregated insights.
Apple’s App Tracking Transparency (ATT) policy changes were introduced with the rollout of iOS 14.5 and had significant implications for digital advertising. These changes affect the way Google reports and measures conversion information for ads served on iOS 14.5+ traffic…
Google is set to revolutionize their advertising landscape by integrating generative artificial intelligence (AI), joining other major tech companies in embracing this technology. Google decided to “Make The Move” in an attempt to create more sophisticated ad campaigns using content provided by human …
The addition of product feeds to Discovery ads presents a valuable opportunity for brands to enhance their branding strategies while driving conversions. By leveraging this feature, alongside improved reporting and measurement tools, brands can create more engaging and personalized ad experiences for …
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