While Google's decision to phase out certain attribution models may initially seem disruptive, it presents an opportunity for marketers to explore more dynamic and adaptable measurement tools. As consumer journeys become more complex, a data-driven approach could provide a ...
While change is daunting, the shifts Android is introducing are propelling the ecosystem in the right direction: away from user-level data dependency and toward privacy-forward approaches. Marketers should stay encouraged to prepare for these changes by reducing their reliance on user-level data and embracing aggregated insights.
Apple's App Tracking Transparency (ATT) policy changes were introduced with the rollout of iOS 14.5 and had significant implications for digital advertising. These changes affect the way Google reports and measures conversion information for ads served on iOS 14.5+ traffic...
Google is set to revolutionize their advertising landscape by integrating generative artificial intelligence (AI), joining other major tech companies in embracing this technology. Google decided to “Make The Move” in an attempt to create more sophisticated ad campaigns using content provided by human ...
The addition of product feeds to Discovery ads presents a valuable opportunity for brands to enhance their branding strategies while driving conversions. By leveraging this feature, alongside improved reporting and measurement tools, brands can create more engaging and personalized ad experiences for ...
How to Set Up and Optimize Google App Campaigns Your new mobile app is getting outstanding reviews. You know it's not extensively utilized, so you must promote it to boost downloads and engagement. There are several strategies to promote your new program.
App Store Optimization (ASO) basically involves all the activities you do for the optimization of your app. This in turn leads to your app being ranked higher on an app store (increased visibility) which is a must to increase conversion rates and app downloads...
When it comes to choosing a bidding strategy for your Facebook or Google ad campaigns, the options can seem rather confusing. Why do some ad campaigns burn through their budget so quickly, while others can’t seem to spend anything?
Google Ads is search-based advertising which means they appear above your search results based on the keyword you have searched. On the other hand, Google Search Console is a tool that shows you when your website appears...
2021 was full of updates for Google Ads. As Google continues to roll out new features and strategies, being aware of these updates will help you adjust your strategies to keep the performance. So let's see 9 impactful changes to consider for your 2022 Google Ads strategy.
