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Google Ads and Google Analytics 4 Phase Out Certain Attribution Models: Here’s What You Need to Know

2023-05-30T10:57:06+00:00

While Google's decision to phase out certain attribution models may initially seem disruptive, it presents an opportunity for marketers to explore more dynamic and adaptable measurement tools. As consumer journeys become more complex, a data-driven approach could provide a ...

Google Ads and Google Analytics 4 Phase Out Certain Attribution Models: Here’s What You Need to Know2023-05-30T10:57:06+00:00

Navigating the Android Privacy Sandbox: A Deep Dive into the Implications for Marketers

2023-05-30T08:57:10+00:00

While change is daunting, the shifts Android is introducing are propelling the ecosystem in the right direction: away from user-level data dependency and toward privacy-forward approaches. Marketers should stay encouraged to prepare for these changes by reducing their reliance on user-level data and embracing aggregated insights. 

Navigating the Android Privacy Sandbox: A Deep Dive into the Implications for Marketers2023-05-30T08:57:10+00:00

Google’s Response to Apple’s App Tracking Transparency Changes

2023-05-30T09:36:15+00:00

Apple's App Tracking Transparency (ATT) policy changes were introduced with the rollout of iOS 14.5 and had significant implications for digital advertising. These changes affect the way Google reports and measures conversion information for ads served on iOS 14.5+ traffic...

Google’s Response to Apple’s App Tracking Transparency Changes2023-05-30T09:36:15+00:00

Google updates their advertising platform with Generative AI integration

2023-05-30T10:06:04+00:00

Google is set to revolutionize their advertising landscape by integrating generative artificial intelligence (AI), joining other major tech companies in embracing this technology. Google decided to “Make The Move” in an attempt to create more sophisticated ad campaigns using content provided by human ...

Google updates their advertising platform with Generative AI integration2023-05-30T10:06:04+00:00

Boost Brand Awareness and Conversions with Google’s Product Feeds for Discovery Ads

2023-04-06T08:31:09+00:00

The addition of product feeds to Discovery ads presents a valuable opportunity for brands to enhance their branding strategies while driving conversions. By leveraging this feature, alongside improved reporting and measurement tools, brands can create more engaging and personalized ad experiences for ...

Boost Brand Awareness and Conversions with Google’s Product Feeds for Discovery Ads2023-04-06T08:31:09+00:00

What are Google app campaigns? How to Set Up and Optimize Google App Campaigns

2023-02-06T07:28:20+00:00

How to Set Up and Optimize Google App Campaigns Your new mobile app is getting outstanding reviews. You know it's not extensively utilized, so you must promote it to boost downloads and engagement. There are several strategies to promote your new program.

What are Google app campaigns? How to Set Up and Optimize Google App Campaigns2023-02-06T07:28:20+00:00

The In-depth Guide To App Store Optimization

2022-10-02T13:19:15+00:00

App Store Optimization (ASO) basically involves all the activities you do for the optimization of your app. This in turn leads to your app being ranked higher on an app store (increased visibility) which is a must to increase conversion rates and app downloads...

The In-depth Guide To App Store Optimization2022-10-02T13:19:15+00:00

Facebook and Google Bidding Strategies: When & How to Use Them

2023-02-06T07:22:39+00:00

When it comes to choosing a bidding strategy for your Facebook or Google ad campaigns, the options can seem rather confusing. Why do some ad campaigns burn through their budget so quickly, while others can’t seem to spend anything?

Facebook and Google Bidding Strategies: When & How to Use Them2023-02-06T07:22:39+00:00

9 impactful changes to consider for the 2022/2023 Google Ads strategy

2023-01-01T07:51:16+00:00

2021 was full of updates for Google Ads. As Google continues to roll out new features and strategies, being aware of these updates will help you adjust your strategies to keep the performance. So let's see 9 impactful changes to consider for your 2022 Google Ads strategy. 

9 impactful changes to consider for the 2022/2023 Google Ads strategy2023-01-01T07:51:16+00:00
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