Yes. Anyone who meets the requirements can subscribe to Meta Verified, a paid membership that adds a verified badge to an individual profile. The free blue badge is reserved for notable public figures, celebrities and brands.
Meta Verified requirements
- You must be 18 or older, or the age of majority where you live.
- It is for individual profiles. Business accounts are not eligible for Meta Verified Standard.
- Your profile must use your full name and meet Facebook’s naming standards.
- You need a government-issued ID whose name and photo match your profile.
- Advanced Protection must be turned on.
- You must follow Facebook’s Terms of Service and Community Standards.
The notable account badge
Public figures, celebrities and brands can get a blue badge without paying if Meta judges the account authentic, unique, complete and notable, with coverage across several news sources.
In practice
For app and game advertisers, a personal badge does not change how ads perform. What matters for advertising is business verification in Meta Business Suite, which unlocks certain advertising, developer, billing and spending features. Verify the business before you scale spend or connect your app.
See how we set up Meta for apps on our Facebook ads agency page.
Sources checked 4 October 2026
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