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Short answer

Not completely. Pinterest says you can't turn off ads, but you can hide individual ads, block up to 1,000 advertisers and limit the information used to choose your ads. You can also stop videos autoplaying.

Controls Pinterest gives you

  • Hide an ad: select the hide option on an ad you don’t like. Pinterest uses this feedback to show you more relevant ads.
  • Block an advertiser: block the advertiser’s Pinterest profile to stop seeing its content. You can block up to 1,000 advertisers.
  • Personalisation settings: limit the kinds of information Pinterest uses to pick which ads you see.

Stop videos autoplaying

  • Desktop: open Settings, then Social permissions, and switch off Autoplay videos on desktop.
  • App: tap your profile picture, then the settings icon, then Social permissions, and switch off Autoplay videos on cellular data.

Pinterest says sound on video Pins depends on your browser or device settings, so muting your device also mutes them.

In practice

For app and game advertisers, this means people on Pinterest can hide your ads or block your brand, and Pinterest learns from that feedback. Design creative that works with the sound off, and keep it relevant to what people are planning. Remember that Pinterest no longer runs app install ads, so it suits apps with web or shopping journeys.

See where Pinterest fits an app media mix on our Pinterest ads page.

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