Short answer
There is no official benchmark. Pinterest counts an impression each time your Pin or ad is on screen, and what counts as good depends on what follows: saves, outbound clicks and conversions. Compare your own trend over time.
What Pinterest Analytics measures
- Impressions: the number of times your Pins or ads were on screen.
- Engagement rate: total engagements divided by the number of times your Pins were seen.
- Save rate: saves divided by the number of times your Pins were on screen.
- Outbound click rate: clicks to your destination URL divided by the number of times your Pins were on screen.
How to read the numbers
- Analytics covers custom date ranges for the past year and a half.
- Real-time estimates from the last 48 hours can change and may go down.
- Filter by Organic or Paid and earned to keep the two apart, then export a CSV to track trends.
In practice
Impressions alone say little about growth. Pinterest removed mobile app install ads, so for an app or game the useful signals are outbound clicks and conversions on your website or web sign-up flow. Set a goal for those, and treat impressions as a check that your Pins are reaching people at all.
See how we approach Pinterest for apps on our Pinterest ads page.
Sources checked 4 October 2026
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