How much does it cost to advertise on Snapchat?

How Snapchat prices ads

• Auction: the Snap auction picks which ad to show and how much to charge the winner. Snapchat says it will not charge you more than your bid.
• Bidding: Auto-Bid lets Snapchat set bids to get the most goal actions for your budget. Max Bid sets the most Snapchat may bid for you.
• Exploration Phase: when a campaign launches, the system learns who is most likely to respond. Snapchat says this typically takes 4 days or more, depending on the objective.

What drives your cost

• The objective and goal you choose, such as installs or in-app actions.
• Your audience, countries and placements.
• Ad quality and relevance, which the auction also weighs.

In practice

For app installs, Snapchat’s own setup guide suggests at least $30 a day and running each ad for at least 15 days. Set budgets from your target cost per install or per in-app event rather than from the minimum, and judge Snapchat on cost per retained user next to your other channels.

See how we run Snapchat for apps and games on our Snapchat ads agency page.