Frequently Asked Questions
Is Google Ads a DSP?
Yes, Google Ads operate as a DSP (Demand Side Platform). But unlike other DSPs, there is one huge difference. While other DSPs will give you the option to purchase traffic from other suppliers, google sells exclusively from its own inventory.
More from our FAQs:
- How to find duplicate keywords in Google Ads?
- What is a core benefit of Google Ads automated bidding?
