Is TikTok ads better than Facebook?
As of now, no it’s not. Facebook knows its target audience well and does an impressive job of pulling in customers for advertising brands or services. They are also cheaper than TikTok ads. But TikTok is slowly but surely catching up and is going to be their biggest competitor in the future. TikTok has a much bigger reach and last year TikTok generated 235% more impressions than Facebook ads. So, it might be a matter of time before they catch up.