Should I hire an app marketing company?

When hiring makes sense

• You plan to spend on two or more paid channels, such as Meta, Google, TikTok or Apple Ads, and need one clear view of results.
• You need a steady flow of new ad creatives and structured tests.
• Your tracking, from your mobile measurement partner (MMP) to SKAdNetwork and in-app events, is not yet reliable.
• You want senior user acquisition experience without hiring a full team.

When to wait

• The app still loses most new users in the first week. Fix retention first, because paid traffic will not save it.
• Your budget only covers one small test.
• You cannot give an outside team data access or quick decisions.

In practice

Agencies usually charge a monthly management fee, either a flat retainer or a percentage of media spend, kept separate from the media budget itself. Ask for a short first term instead of a long lock-in, clear weekly reporting and full ownership of your ad accounts. Judge the work on cohort revenue and payback, not on install counts alone.

Admiral Media has worked with 150+ brands since 2019 and managed more than EUR 500M in ad spend. See how fees work on our engagement and pricing page.