What is a good CTR for Pinterest ads?

How Pinterest measures clicks

• CTR: total Pin clicks divided by total impressions.
• Pin click rate: clicks from your Pin or ad to content on or off Pinterest, divided by the times it was on screen.
• Outbound click rate: clicks to your destination URL divided by the times your Pin was on screen.

Read CTR with care

• A Pin click can open the Pin in close-up without leaving Pinterest, so CTR can look healthy while outbound traffic stays low.
• For traffic and conversion goals, outbound click rate and cost per result say more.
• Compare like with like: the same format, objective and audience over the same period.

In practice

Set your own baseline from the first few weeks, then test creative and keywords against it. Pinterest’s Performance+ campaigns take about two weeks on average to clear learning, so do not judge CTR too early. For app marketers, Pinterest no longer offers app install ads, so measure it on web or deep-link actions.

See where Pinterest fits an app media mix on our Pinterest ads page.