What makes a good TikTok ad?
A good TikTok ad should be relatable, creative, to the point, and quickly capture a viewer’s attention. The ad shouldn’t be too long, as it can prove to be annoying to users who just want to use the app for other purposes. Good ads tell a story in the time given, which promotes viewer engagement. An example of this is “in-feed” ads that can be liked, followed, and shared by users. They also give you the ability to use their music in your own videos.