A QUICK SUMMARY OF OUR RECENT INFLUENCER COLLABORATIONS WE ARE PROUD OF:
HOW WE APPROACH AN INFLUENCER CAMPAIGN:
SELECTION
Define objectives
Research
Demographics check
Performance check
Shortlist preparation
Reach out
RISK MANAGEMENT
Analyse audience
Background check
Contract management
Usage negotiation
Define expectations
Agree on timing
CAMPAIGN MANAGEMENT
Content creation
Review rounds
Feedback
Approval process
REPORTING
Based on agreed metrics
Campaign performance
HOW WE SELECT AN INFLUENCER
1. Is their target audience the right target audience for your brand?
2. Are your brand values in line with their values?
3. Do their content match the quality requirements?
4. Do their fee fit your budget?
BEST PRACTICES
Agree on KPIs ahead of the campaign
Let the influencers be creative
Establish a simple approval process
Aim for long-term co-operation
THE CHANNELS WE SCALE
Founded in Spain, performing worldwide
