A QUICK SUMMARY OF OUR RECENT INFLUENCER COLLABORATIONS WE ARE PROUD OF:
HOW WE APPROACH AN INFLUENCER CAMPAIGN:
Agree on timing
Based on agreed metrics
HOW WE SELECT AN INFLUENCER
1. Is their target audience the right target audience for your brand?
2. Are your brand values in line with their values?
3. Do their content match the quality requirements?
4. Do their fee fit your budget?
Agree on KPIs ahead of the campaign
Let the influencers be creative
Establish a simple approval process
Aim for long-term co-operation