- Best format: 1200px x 628px.
- File type: JPG, PNG or GIF
- Maximum size of 150 KB.
- Videos must be hosted on YouTube.
- The orientation can be horizontal (16:9), vertical (2:3) or square (1:1)
- Creatives that consist of more than 20% text may experience reduced delivery.
- Primary Text: 125 characters where you want to get the user’s attention and explain what you do and why they have to choose you. Also include CTAs if possible.