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CREATIVE SPECS

top article Titles

  • Use the most common and best performing keywords in titles
  • 30 character titles (website generic + website specific)
  • No punctuation needed in titles
  • In titles it is not possible to use special characters
  • It is also good to include titles that describe the offered product or service (advantages). Always try to fill in all the characters

buy canibus Lyrical law Descriptions

  • CTA’s are a must
  • It is not possible to use special characters in descriptions such as ?!
  • 90 character descriptions
  • Always try to fill in all the characters
  • Try and explain what your company does, why should they buy your product and a call to action

DO'S & DON’TS

read more Do’s

  • Explain the advantages of your company
  • Include extensions
  • Combine 2 ads with 1 responsive ad
  • Include a short CTA
  • Structure your account perfectly
  • Optimise your account step by step
  • Test different kinds of products
  • Use keywords in your copy

incontri siciliani Dont’s

  • Don’t leave empty character spaces!
  • Don’t leave an ad set that is not performing activated
  • Don’t use small letters for keywords in your copy
  • Don’t keep keywords that are not performing paused (or active), neutralise them
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