+49 177 314 0680 andre@admiral.media




  • Aspect Ratio: 16:9 (preferred), 4:3, 1:1
  • 2.5 MB max file size.
  • File type: JPEG (preferred), JMP, PNG, WEBP, or GIF
  • If the logo is included, it should be very subtle.


  • Title Character Length: recommended maximum of 50 Characters (more may be truncated).
  • Branding Text: 30 character maximum.


Image Best Practices:

  • Use an image where the subject of the photo is
  • Looking into the camera
  • If you are using your ad to sell a product, be sure to include that product in the image
  • Photographs usually win over cartoon characters
  • Images without text usually work better
  • Images of animals are usually getting higher
  • CTRs, check if it is true with your filter selection
  • Recommend images with people
  • Close up images are usually more engaging

Title Best Practices

  • Use keywords that speak directly to products and services being sold
  • Qualify audience: such as “senior”, “singles” etc..
  • Use a list to create familiarity with the user and set an expectation of the post click experience
  • Ask a direct question of the user to pique interest and pre-qualify the audience
  • Provide a trustworthy but definitive benefit statement about the content, product, or brand
  • Tell a story with a dangling resolution to draw the user in
  • Use bandwagoning to call out the audience and create fomo
  • Use low-commitment language to supplement bigger actions
  • Use a clear call-to-action to drive user intent