Pick a channel. Ship the right creative.
Each guide walks through ad formats, creative specs, campaign objectives and the levers that actually drive installs and ROAS. Updated when platforms push changes.
Apple Search Ads
Promote at the top of App Store search results. Exact match, keyword strategy and the bidding structure that actually scales.
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Meta (Facebook + Instagram)
The creative specs, Advantage+ setup and iOS privacy stack you need to scale Meta app install and engagement campaigns.
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TikTok Ads
How to build ads that feel native to For You. Creative frameworks, format specs and the mechanics of scaling TikTok app campaigns.
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Pinterest Ads
Ad types, creative specs and the commerce-intent targeting that makes Pinterest quietly one of the best growth channels for lifestyle and wellness apps.
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Snapchat Ads
Build your first Snap ad, understand Ad Manager, and use vertical creative to reach a younger audience at lower CPIs than other social channels.
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Google App Campaigns
The ultimate playbook for Google App Campaigns (formerly UAC). Asset requirements, bidding strategies and signal quality that actually trains the algorithm.
View guide →Google Search
Reach customers at the moment of intent. Campaign structure, keyword match types and the ad copy patterns that convert on Google Search and Maps.
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Reddit Ads
Reach the communities talking about the topics your app serves. Subreddit targeting, promoted posts and the creative tone that does not feel like an ad.
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Outbrain
Native advertising on premium publisher inventory. High click-through creative patterns and landing page structure for editorial-style campaigns.
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Taboola
Ad experiences that blend into publisher content. Placement strategy, creative variations and how to avoid the clickbait trap at scale.
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XX (Twitter Ads)
Ad formats, design recommendations and technical requirements for the X ads platform. Promoted posts that read as posts, not spam.
View guide →YouTube Ads
Reach intent-driven viewers. Skippable vs non-skippable, TrueView for action, creative length by placement and the hook-structure that drives installs.
View guide →The playbook updates land in your inbox first.
When Meta, TikTok, Apple or Google ship a change that matters, we write it up. Twice a month, written by the Admiral Media team. No fluff, no filler, no affiliate links.
About the Admiral Media resources.
What are the Admiral Media app marketing resources?
Our resources library documents the creative specs, ad formats and campaign playbooks we use across every major mobile ad platform. Each guide covers what to ship, what to test and what actually moves installs and revenue.
Which channels do you cover?
Apple Search Ads, Meta (Facebook and Instagram), TikTok, Pinterest, Snapchat, Google App Campaigns, Google Search, Reddit, Outbrain, Taboola, X and YouTube. Twelve guides in total.
Are these guides free?
Yes. Every resource is free and updated as platform specs evolve. Subscribe to the Growth Memo to get new updates in your inbox when platforms change.
Who writes these resources?
The Admiral Media team, led by channel specialists who run these platforms in production for subscription, fintech, dating and EdTech apps every day.
Do you take on new clients across every channel?
Yes. Admiral Media runs full funnel creative performance across paid social, ASA, Google, programmatic and native. Book a free growth audit to see where the biggest lever is in your channel mix.
Ready to put these playbooks to work on your app?
Book a free growth audit. The Admiral Media team will benchmark your current spend, spot the fastest levers and map your next 90 days.