according to ‘Country’ or ‘Region’ and ‘Strategy’

set up a life budget and include a daily budget

name them according to your choices

include keywords and set bids

regularly look at bid strength

regularly check your discovery campaign

add high-performing search terms to the relevant campaign’s ad group using exact match type, while remembering to also add them as ’exact match’ to ‘negative keywords’ in your discovery campaign

non-performing terms should be added as ‘exact match’ to negative keywords

make the most of data analysis

share ‘Voice Report’, CTR among other metrics

be inspired by ‘Keyword Planner’

generally do not bid higher in search than your lowest in ‘broad match’

when filtered by gender and/or age you will let out around 30% LAT users, if you want to launch an ad-hoc campaign bid lower than gender and/or age active campaigns.

look at ASA Keyword suggestions but think before adding if they will be included in the right campaign/ad group

use bulk editing for creating/editing keywords and negative keywords.

control your budget life especially in long active campaigns

keep in mind ASA search is different from other search engines/browsers (e.g.: Google)

don’t include any special characters, they will be rejected