CREATIVE SPECS
Images
- Ratio: 1.91:1 to 4:5 (square, landscape, and 4:5)
File type: JPG or PNG
Recommended resolution: at least 1,080px x 1,080px
Videos
9:16 to 16:9 (including 1:1 and 4.5)
Resolution: Upload the highest-resolution that meets file size and ratio limits.
File type(recommended) : MP4, MOV, GIF
Video file size: 4 GB max
Length: recommended max 15 seconds
DO’S AND DONTS
Do’s
Combine all formats to get the best performance
Use emojis in the copy
Use strong CTAs that go with the creative


Dont’s
You want users to read the copy all at once
Avoid spelling mistakes and be clear, don’t extend too much
