App Marketing & User Acquisition need fantastic creatives and a lot of knowledge about each paid social channel. Find some handy overview here.
File type: JPG or PNG
Recommended resolution: at least 1,080px x 1,080px
9:16 to 16:9 (including 1:1 and 4.5)
Resolution: Upload the highest-resolution that meets file size and ratio limits.
File type(recommended) : MP4, MOV, GIF
Video file size: 4 GB max
Length: recommended max 15 seconds
Creatives that consist of more than 20% text may experience reduced delivery.
Primary Text: 125 characters where you want to get the user’s attention and explain what you do and why they have to choose you. Also include CTAs if possible.
Pinterest vs Facebook
Combine all formats to get the best performance
Use emojis in the copy
Use strong CTAs that go with the creative
You want users to read the copy all at once
Avoid spelling mistakes and be clear, don’t extend too much
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