Facebook

App Marketing & User Acquisition need fantastic creatives and a lot of knowledge about each paid social channel. Find some handy overview here.

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CREATIVE SPECS
Images
  • Ratio: 1.91:1 to 4:5 (square, landscape, and 4:5)

  • File type: JPG or PNG

  • Recommended resolution: at least 1,080px x 1,080px

Videos

  • 9:16 to 16:9 (including 1:1 and 4.5)

  • Resolution: Upload the highest-resolution that meets file size and ratio limits.

  • File type(recommended) : MP4, MOV, GIF

  • Video file size: 4 GB max

  • Length: recommended max 15 seconds

Info

  • Creatives that consist of more than 20% text may experience reduced delivery.

  • Primary Text: 125 characters where you want to get the user’s attention and explain what you do and why they have to choose you. Also include CTAs if possible.

DO’S AND DONTS
Do’s

  • Combine all formats to get the best performance

  • Use emojis in the copy

  • Use strong CTAs that go with the creative

Dont’s

  • You want users to read the copy all at once

  • Avoid spelling mistakes and be clear, don’t extend too much

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