Recommended resolution: at least 1,080px x 1,080px
Videos
9:16 to 16:9 (including 1:1 and 4.5)
Resolution: Upload the highest-resolution that meets file size and ratio limits.
File type(recommended) : MP4, MOV, GIF
Video file size: 4 GB max
Length: recommended max 15 seconds
Info
Creatives that consist of more than 20% text may experience reduced delivery.
Primary Text: 125 characters where you want to get the user’s attention and explain what you do and why they have to choose you. Also include CTAs if possible.