Facebook

App Marketing & User Acquisition need fantastic creatives and a lot of knowledge about each paid social channel. Find some handy overview here.

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CREATIVE SPECS
Images
  • Ratio: 1.91:1 to 4:5 (square, landscape, and 4:5)

  • File type: JPG or PNG

  • Recommended resolution: at least 1,080px x 1,080px

Videos

  • 9:16 to 16:9 (including 1:1 and 4.5)

  • Resolution: Upload the highest-resolution that meets file size and ratio limits.

  • File type(recommended) : MP4, MOV, GIF

  • Video file size: 4 GB max

  • Length: recommended max 15 seconds

Info

  • Creatives that consist of more than 20% text may experience reduced delivery.

  • Primary Text: 125 characters where you want to get the user’s attention and explain what you do and why they have to choose you. Also include CTAs if possible.

  • Pinterest vs Facebook

DO’S AND DONTS
Do’s

  • Combine all formats to get the best performance

  • Use emojis in the copy

  • Use strong CTAs that go with the creative

Dont’s

  • You want users to read the copy all at once

  • Avoid spelling mistakes and be clear, don’t extend too much

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