Grow your business with Google Ads. Get in front of customers when they’re searching for businesses like yours on Google Search and Maps.
Use the most common and best performing keywords in titles
30 character titles (website generic + website specific)
No punctuation needed in titles
In titles it is not possible to use special characters
It is also good to include titles that describe the offered product or service (advantages). Always try to fill in all the characters
CTA’s are a must
It is not possible to use special characters in descriptions such as ?!
90 character descriptions
Always try to fill in all the characters
Try and explain what your company does, why should they buy your product and a call to action
Explain the advantages of your company
Include extensions
Combine 2 ads with 1 responsive ad
Include a short CTA
Structure your account perfectly
Optimise your account step by step
Test different kinds of products
Use keywords in your copy
Don’t leave empty character spaces!
Don’t leave an ad set that is not performing activated
Don’t use small letters for keywords in your copy
Don’t keep keywords that are not performing paused (or active), neutralise them
