Pinterest

Everything you need to know about Pinterest ads, from ad types and formats to how to run an effective campaign.

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CREATIVE SPECS
Images
  • Ratio: 2:3 (e.g. 1,000px x 1,500px)

Videos
  • Aspect ratio: shorter than 1: 2 (width: height), higher than 1.91: 1.

Info
  • Best performing Vertical, it could launch 9.16 vertical format adjusted for Tik Tok/Snapchat with up/bottom extremes considered to not be clipped.

DO’S AND DONTS
Do’s
  • Vertical Videos have better performance 2:3, 9:16

  • Include sound and in case voice includes text with key messages

  • Use emojis and it’s great to get attention

  • Title: First 40/100 characters are what usually show ups in feeds

  • Description: First 50/500 characters are what people normally see when they click on the pin

  • Look for different Keywords: Specific and Broad

Dont’s
  • Some cases of extreme Before/After would be rejected.