CREATIVE SPECS
Images
Ratio: 2:3 (e.g. 1,000px x 1,500px)
Videos
Aspect ratio: shorter than 1: 2 (width: height), higher than 1.91: 1.
DO’S AND DONTS
Do’s
Vertical Videos have better performance 2:3, 9:16
Include sound and in case voice includes text with key messages
Use emojis and it’s great to get attention
Title: First 40/100 characters are what usually show ups in feeds
Description: First 50/500 characters are what people normally see when they click on the pin
Look for different Keywords: Specific and Broad


Dont’s
Some cases of extreme Before/After would be rejected.
