Snapchat Ad Specs and Sizes Guide
In this guide to Snapchat advertising, you’ll learn how to advertise on Snapchat and create your first Snap ad using Snapchat Ad Manager.
CREATIVE SPECS
Images
- Ratio: 9:16 (1080px x 1920px)
- File type: JPG or PNG
Videos
- Ratio: 9:16 (1080px x 1920px)
- File type(recommended) : MP4, MOV
- Video file size: 1 GB or less
- Length: recommended max 15 seconds
Info
- 0:03 – 0:05 is the sweet spot for Snap Ad length to drive action.
- 70% of users are always sound on.
DO’S AND DONTS
Do’s
- Create snaps that engage with users
- Use audio
- Copy has to be short (max34) no emojis
- Use CTA’s that go with the snap
- Include sentences in the video looking like native organic Snapchat ones with emojis
Dont’s
- Don’t use ordinary creatives, this is an app that has to impact users
- Don’t use emojis and don’t extend your text too much
- Prevent overlapping. Avoiding placement of logos or other graphic elements within 150px of the top and bottom of creative
