Snapchat

In this guide to Snapchat advertising, you’ll learn how to advertise on Snapchat and create your first Snap ad using Snapchat Ad Manager.

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CREATIVE SPECS
Images
  • Ratio: 9:16 (1080px x 1920px)

  • File type: JPG or PNG

Videos
  • Ratio: 9:16 (1080px x 1920px)

  • File type(recommended) : MP4, MOV

  • Video file size: 1 GB or less

  • Length: recommended max 15 seconds

Info
  • 0:03 – 0:05 is the sweet spot for Snap Ad length to drive action.

  • 70% of users are always sound on.

DO’S AND DONTS
Do’s
  • Create snaps that engage with users

  • Use audio

  • Copy has to be short (max34) no emojis

  • Use CTA’s that go with the snap

  • Include sentences in the video looking like native organic Snapchat ones with emojis

Dont’s
  • Don’t use ordinary creatives, this is an app that has to impact users

  • Don’t use emojis and don’t extend your text too much

  • Prevent overlapping. Avoiding placement of logos or other graphic elements within 150px of the top and bottom of creative

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