Taboola Ad Specs and Best Practices

Create unique and relevant ad experiences using Taboola’s best practices for user behaviour.

CREATIVE SPECS

Images

Text

TABOOLA DO’S AND DONTS

Taboola Image Best Practices:

Use an image where the subject of the photo is
Looking into the camera
If you are using your ad to sell a product, be sure to include that product in the image
Photographs usually win over cartoon characters
Images without text usually work better
Images of animals are usually getting higher
CTRs, check if it is true with your filter selection
Recommend images with people
Close up images are usually more engaging

Taboola Title Best Practices

Use keywords that speak directly to products and services being sold
Qualify audience: such as “senior”, “singles” etc..
Use a list to create familiarity with the user and set an expectation of the post click experience
Ask a direct question of the user to pique interest and pre-qualify the audience
Provide a trustworthy but definitive benefit statement about the content, product, or brand
Tell a story with a dangling resolution to draw the user in
Use bandwagoning to call out the audience and create fomo
Use low-commitment language to supplement bigger actions
Use a clear call-to-action to drive user intent