For app names, we support 4-40 characters (latin) and 2-20 (asian characters)

For brand names, we support 2-20 characters (latin) and 1-10 (asian characters). Emojis cannot appear in the app name or brand name.

For descriptions, we support 12-100 characters (latin) and 6-50 (asian characters)

Resolution: ≥720*1280px, ≥640 x 640px, or ≥1280 x 720px

File type(recommended) : MP4, MOV, MPEG, 3gp, or GIF

File type(recommended) : MP4, MOV, GIF

Video file size: ≤500 MB

Length: 5-60s allowed. We suggest short videos of 9-15s.

Image ads are not recommended.

Combine interests

Create Lookalikes

Exclude your customers

Share creatives that connect with users, share tik toks

Use copy that goes with your tik tok

Optimise your account step by step

Include in the Ad “Tik Tok” lookalike sentences with emojis – look more organic

Always sound/ music on

Prevent overlapping

15 sec max

Don’t use normal videos or images

Don’t compete with your own campaigns

Don’t use data from features that haven’t spent enough money

Don’t overlay your copy with your video text

Prevent overlapping, consider up and down TikTok spaces

Don’t use before & after comparison