CREATIVE SPECS
App Name or Brand Name
For app names, we support 4-40 characters (latin) and 2-20 (asian characters)
For brand names, we support 2-20 characters (latin) and 1-10 (asian characters). Emojis cannot appear in the app name or brand name.
For descriptions, we support 12-100 characters (latin) and 6-50 (asian characters)
Videos
Resolution: ≥720*1280px, ≥640 x 640px, or ≥1280 x 720px
File type(recommended) : MP4, MOV, MPEG, 3gp, or GIF
File type(recommended) : MP4, MOV, GIF
Video file size: ≤500 MB
Length: 5-60s allowed. We suggest short videos of 9-15s.
DO’S AND DONTS
Do’s
Combine interests
Create Lookalikes
Exclude your customers
Share creatives that connect with users, share tik toks
- Use copy that goes with your tik tok
Optimise your account step by step
Include in the Ad “Tik Tok” lookalike sentences with emojis – look more organic
Always sound/ music on
Prevent overlapping
15 sec max



Dont’s
Don’t use normal videos or images
Don’t compete with your own campaigns
Don’t use data from features that haven’t spent enough money
Don’t overlay your copy with your video text
Prevent overlapping, consider up and down TikTok spaces
Don’t use before & after comparison


