TikTok

Read our complete guide to TikTok Advertising for Marketers. Learn how you can super grow your userbase, reach entirely new audiences and build your brand.

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CREATIVE SPECS
App Name or Brand Name
  • For app names, we support 4-40 characters (latin) and 2-20 (asian characters)

  • For brand names, we support 2-20 characters (latin) and 1-10 (asian characters). Emojis cannot appear in the app name or brand name.

  • For descriptions, we support 12-100 characters (latin) and 6-50 (asian characters)

Videos
  • Resolution: ≥720*1280px, ≥640 x 640px, or ≥1280 x 720px

  • File type(recommended) : MP4, MOV, MPEG, 3gp, or GIF

  • File type(recommended) : MP4, MOV, GIF

  • Video file size: ≤500 MB

  • Length: 5-60s allowed. We suggest short videos of 9-15s.

Info
  • Image ads are not recommended.

DO’S AND DONTS
Do’s
  • Combine interests

  • Create Lookalikes

  • Exclude your customers

  • Share creatives that connect with users, share tik toks

  • Use copy that goes with your tik tok
  • Optimise your account step by step

  • Include in the Ad “Tik Tok” lookalike sentences with emojis – look more organic

  • Always sound/ music on

  • Prevent overlapping

  • 15 sec max

Dont’s
  • Don’t use normal videos or images

  • Don’t compete with your own campaigns

  • Don’t use data from features that haven’t spent enough money

  • Don’t overlay your copy with your video text

  • Prevent overlapping, consider up and down TikTok spaces

  • Don’t use before & after comparison

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