With YouTube ads, you can reach potential customers and have them take action when they watch or search for videos on YouTube.
Make sure that your videos get approved in all sequence steps
Use the correct bidding strategy
Check out all subtypes and use videos of all lengths
Vertical Ads are only eligible to serve with Mobile and Tablet Devices
For sequences, use skippable ads and don’t pay if they don’t watch a part of it
To start testing, use broad audiences to gather data quickly
Increasing the bid makes the ads more competitive and win auctions
Widening the targeting will also help the campaign to reach more users
Don’t use vertical ads for Desktop
Don’t use CPM bidding with a low budget
Avoid disapproved videos and copies in different steps of sequence video campaigns
Vertical videos only get seen on certain devices, so don’t only use this size format
Don’t use 30 second creatives for bumper ads, they won’t generate anything