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B2B Marketing Lead,

Admiral Media,

Apr 20, 2023

App Growth Summit Berlin 2023: Mastering TikTok for User Acquisition

The App Growth Summit in Berlin showcased a remarkable presentation by Kevin Dosanjh, one of our seasoned experts in Paid Social with many years of experience. His presentation in a full room focused on “Cracking the TikTok Code” and delved into mastering user acquisition on TikTok for breakthrough performance.


Kevin Dosanjh delivering a presentation on TikTok strategies at the App Growth Summit Berlin 2023, engaging the audience from the stage

Engrossed audience listening to Kevin Dosanjh's TikTok marketing strategies at the App Growth Summit, Berlin 2023.Dynamic shot of Kevin Dosanjh speaking about TikTok’s potential in app marketing at the AGS Berlin event.

Kevin, representing Admiral Media, shared insights from his extensive experience managing substantial budgets across various channels and regions. Key highlights of the presentation included:

  1. Introduction to TikTok: The session began with a comprehensive overview of TikTok as a platform, emphasizing its status as the leading destination for short-form mobile video and its algorithm optimized for content discovery.
  2. TikTok’s Media Transition: Kevin discussed TikTok’s evolution, focusing on its transition from a video platform to a search engine, highlighting the platform’s increasing use by Generation Z for search purposes.
  3. Smart Performance Campaigns (SPC): A significant part of the presentation was dedicated to Smart Performance Campaigns on TikTok. These campaigns are designed for better performance outcomes with minimal setup input, mainly for Android traffic. Kevin outlined their efficiency, improved performance, ease of use, and automation capabilities. See our TikTok SPC case study here.
  4. Case Study Walkthrough: The session included a detailed walkthrough of a case study for our client, illustrating the application of SPC in real-world scenarios.
  5. Creative Strategy on TikTok: Kevin shared insights on the importance of creating TikTok-native content, emphasizing elements like greenscreen, voiceover, and text overlays for enhanced engagement.
  6. App Profile Pages: The presentation also touched upon the use of App Profile Pages for iOS on TikTok, a feature that enhances the delivery performance of campaigns.
  7. Interactive Q&A: The session concluded with an engaging Q&A, allowing attendees to delve deeper into strategies for leveraging TikTok for app growth.


Kevin Dosanjh’s expertise and practical insights provided a valuable guide for businesses looking to harness the power of TikTok for user acquisition and growth. His presentation at the App Growth Summit Berlin 2023 was a testament to the evolving landscape of digital marketing and the growing significance of platforms like TikTok in shaping user acquisition strategies.

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