YouTube ads for mobile apps are video-based app install and engagement ads that run through Google’s advertising network, almost always

App churn rate is the share of users who stop using or paying for an app in a period. Admiral

App market expansion is a sequencing problem, not a translation problem. The Admiral Media Market Entry Ladder, a market scoring

App paywall optimization is the practice of tuning the screen where a user decides to pay, so that revenue per

Blended ROAS is total revenue divided by total paid media spend across every channel, measured against the business as a

CAC payback period is the number of months it takes for the gross margin from an acquired user to repay

K-factor is the average number of new users each existing user brings in through invites, shares, and word of mouth.

UGC ads for mobile apps are creator-style creatives that cut CPI and lift ROAS. Admiral Media’s guide covers formats, testing,

Answer engine optimization for apps is the practice of structuring your app’s content, entities, and public evidence so that AI

SKAdNetwork conversion values are the small, privacy-limited signals an iOS app encodes after an install to tell an ad network